Current Scenario: Ignorant of Choices
Software for any process or activity is available, in fact available in plenty. There are many companies going towards digitization. There are 'n' number of software developers, 'n' number of people selling them and of course just as many buying them. This is the scenario from a software developer's point of view.
Look at it from the user perspective. How does one go about buying software? How does one big company buy small time software or how does one small company buy big software? Here are some ways to buy software....
- Referred by someone
- Advertised by another 'User'
- Marketed through a representative
- Nice literature
- Attractive offers
There are no statistics to show if the 'Buyer' at any time enjoyed the freedom of looking at 2-3 Software options and then making a selection. Does the 'Buyer' ever know that there is a similar or better product available?
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