Our Marketing Strategy

iPOTT has an Internet based Marketing Strategy.We call our strategy the BLUE OCEAN STRATEGY. The scenario as of date in the IT arena consists of 3 groups - group one who 'know' IT, group two who 'know not' IT and we surely have a third group who 'under utilize' IT. We will provide information for the know-not, choices to the under-utilized and a one stop database to the know-it-alls!

We know that there is a great demand for IT products (software) and each vendor has created his own boundaries and is competing well in the existing market space. Unfortunately this strategy is confined to an existing boundary or existing industry. Growth is achieved by keeping track of the competitor and keeping abreast of the newer entrants into the field. Our plan is to develop an open market space wherein competition becomes irrelevant. Any and every Software available in Indian market will find a place on our portal.

We intend to bring focus on 'need' and 'availability' and create demand rather than fight the existing set up. We intend to give you a plethora of choices, well researched and authentic information and the most competitive prices.

Write to us at marketing@ipott.com to know more. We intend to create STICKINESS to our Website. We also intend to develop iPOTT as a brand.