Indian Software Product Market is going to get extremely bullish... its time for software vendors to time test and prepare their products for this new emerging market...
The SMEs will be responsible to create this emerging market. This new emerging market need not be a playground for the biggies. Smaller vendors with quality products can make it global. But there is a major gapů.
- Indian software products do not have enough exposure. Most products sell in limited market and within boundaries. Reasons being
- Exposure comes with a high cost.
- Even if exposed catering to a bigger market segment costs.
- Since software sell within boundaries there is no major threat. Most selling is on referrals and word of mouth. The safest!
- The quality of Indian Software products are not planned for big markets. Note it simply that it is not planned..
- There is a myth that if the feature works fine then a good product is made. and some more...
iPOTT has been making continuous efforts to introduce new, innovative & cost effective services. These services are designed keeping in mind the gaps in the current market and the needs of the new emerging marketů
- Our services open up the markets for software so that there is healthy competition. The physical barriers of support, selling is to be removed.
- Brand building is not a costly affair but a planned and persistent activity. Our services will help begin building product brands.
- Our services help you look beyond technicalities, helps understanding the importance of pleasant UIs, usability factor etc.
- Our services help create differentiators. We support in trust creating.
- Our service turn focus on long tail in software selling.
- Our services concentrate on the market need and utility.