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Software On Wheels^™

Event promotion is a key activity in every marketing plan. It is aimed at increasing sales in the short term by employing promotional schemes which effectively increases the customer awareness of the business and its products.

We at iPOTT endeavour in making continuous efforts to bring exposure for our registered promoter's software in the Indian market. To achieve this we will conduct road shows in various cities like, Bangalore, Chennai, Mumbai etc.. Road shows will be held at prominent locations where both IT and non IT companies are concentrated. The purpose is to develop an open market space for each and every software on iPOTT.

Software On Wheels^™ is a creative platform for domestic and overseas promoters that will provide an unique prospect to showcase their latest products to diverse user sectors who are looking for solutions for their new challenges in  various areas. "Creating Value for your products".

Why Software On Wheels^™ ?

Indian Software Product Market is going to get extremely bullish... its time for software vendors to time test and prepare their products for this new emerging market...

According to a recent study by Nasscom and Bangalore-based management consulting firm Zinnov Management Consulting, sales of software products are expected to increase from US$294 billion at present to US$537 billion by 2015. The study estimates that by 2015 the addressable market for Indian software products could be US$290 billion to US$315 billion.

The above statement and numbers are not astrological predictions. Anyone who has tracked the software product business in India since 1980 would be able to understand this optimism. According to the Nasscom-Zinnov study, from 1985 to 1990, India was home to some 350 software product companies. But Indian market has its own typical challenges. Huge gestation periods, lack of markets etc. Products were tough to market and sell. So we had a lot of companies’ shutdown and rest grew to be service companies.

Times have changed India has moved into 'IT does Matter' world. Though we cannot claim that the earlier problems have disappeared, yet there is a very comforting factor in the growing domestic market. More so the growth in the domestic market is due to the demand from the small and medium business (SMB) segment. There are two key reasons for this. First, the Nasscom-Zinnov study estimates, the SMB share of domestic IT spending will increase from 38% at present to 50% by 2015. Second, SMBs' requirements and buying patterns open a door for domestic providers.

Zinnov notes "Multinationals find it easy to sell to large Indian enterprises because their buying patterns are similar to that of large enterprises elsewhere in the world. But SMBs have very different and localized needs. This makes it difficult for multinationals to address them and presents a huge opportunity for Indian players."

Working closely with Indian SMB customers will also help Indian companies make their products both "enterprise-ready" and suitable for other markets, especially emerging markets, Subex's Menon says. "The domestic market is a great place to make mistakes and learn and that too at the lowest cost. It is also a great place for building references."

...it’s time for software vendors to time test and prepare their products for this new emerging market...

Contact us to participate in Software on wheels.