Software On Wheels
Review
We are very thrilled to announce that iPOTT Road show Software on Wheels conducted on the 25th June 09 at the ITPL Bangalore was a big hit with the visitors at ITPL who had come to see the display at the stall in overwhelming numbers which was very encouraging and has intensified our enthusiasm in taking this initiative forward in all the metro cities.
On the 24th June 09, the day prior to our roads ipottisans had a cycling event where they went in and around ITPL inviting people to visit our stall.The concept of cycling was pretty interesting and we were successful enough to catch audience attention.
The visitors who had come to the stalls included IT professionals, non IT, family and of course the youth. It was a good exposure for all the software because it was convenient for the visitors to have a look at all the categories and the software displayed at one particular place itself. It did create awareness amongst people about the efficient software developed by small and medium software developing companies.
As was the expectation/prediction that the market is opening up for Indian software we were very happy to note that the major chunk of the visitors were impressed at the number of software brochures that we had displayed at our stalls which generated a lot of interest from them wanting to find out more information pertaining to the product, the differentiators etc.
The visitors who visited the stalls were very appreciative at the number of categories of that software that iPOTT has listed on the site and different variety of software that they could look for in each category which has really given us an impetus to bring under our fold more categories of software and we can be proud enough to call ourselves "the largest source of software and software information".
Key Highlights of the Event
- ipottisans had a cycling event on the 24th June 09 in and around ITPL which acted as a major event puller.
- Generated a lot of enthusiasm at the concept.
- Our Road show name "Software on Wheels" was pretty eye catching.
- Every visitor who visited the stall was a qualified professional who showed genuine interest on the software displayed
- The visitor spent time in the stall to know more information about the various products brochures on display.
- We had introduced discount coupons for Software that could be downloaded which was a big hit.
- Display of Software information on Plasma TV throughout the event acted as an incentive for visitors to watch the information and walk into the stall to know more.
- We were able to generated product specific and category specific enquiries for the different software that are listed on our website.
Showing off numbers
| Sl.No | Details | Count | Comments | |
| 1 | Total foot prints to the stall | 2500 | This number is in spite of the following fact – on the same day there was show being conducted by one of the FM The foot prints to the mall areas which is generally 10K was only around 6K on that day due to various factors. | |
| 2 | Ratio of individual: company stall | 65:35 | The individual stall got greater attention | |
| 3 | Enquiries generated | Individuals: 100+ Company : 40+ | ||
| 4 | Product specific enquiries | 35+ | Antivirus, finance, erp, others | |
| 5 | Category specific enquiries | 10+ | Finance, PLM, Helpdesk | |
| 6 | Conversions as of date | 2 | During the road show | |
| 7 | Most attractive | LCD Demo display, LCD PPT, Discount coupons, a good looking brochure | ||
| 8 | Flopped | Flyers, technical literatures | ||
